Our Gold Standards are the foundation of The Ritz-Carlton Hotel Company, L.L.C. They encompass the values and philosophy by which we operate and include:
The Credo
The Motto
The Three Steps of Service
Service Values
The 6th Diamond
The Employee Promise

The Credo
The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission.
We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience.
The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.

Motto
At The Ritz-Carlton Hotel Company, L.L.C., "We are Ladies and Gentlemen serving Ladies and Gentlemen." This motto exemplifies the anticipatory service provided by all staff members.

Three Steps Of Service
1. A warm and sincere greeting. Use the guest's name.
2. Anticipation and fulfillment of each guest's needs.
3. Fond farewell. Give a warm good-bye and use the guest's name.

Service Values: I Am Proud To Be Ritz-Carlton
1. I build strong relationships and create Ritz-Carlton guests for life.
2. I am always responsive to the expressed and unexpressed wishes and needs of our guests.
3. I am empowered to create unique, memorable and personal experiences for our guests.
4. I understand my role in achieving the Key Success Factors, embracing Community Footprints and creating The Ritz-Carlton Mystique.
5. I continuously seek opportunities to innovate and improve The Ritz-Carlton experience.
6. I own and immediately resolve guest problems.
7. I create a work environment of teamwork and lateral service so that the needs of our guests and each other are met.
8. I have the opportunity to continuously learn and grow.
9. I am involved in the planning of the work that affects me.
10. I am proud of my professional appearance, language and behavior.
11. I protect the privacy and security of our guests, my fellow employees and the company's confidential information and assets.
12. I am responsible for uncompromising levels of cleanliness and creating a safe and accident-free environment.

The 6th Diamond
Mystique
Emotional Engagement
Functional

The Employee Promise
At The Ritz-Carlton, our Ladies and Gentlemen are the most important resource in our service commitment to our guests.
By applying the principles of trust, honesty, respect, integrity and commitment, we nurture and maximize talent to the benefit of each individual and the company.
The Ritz-Carlton fosters a work environment where diversity is valued, quality of life is enhanced, individual aspirations are fulfilled, and The Ritz-Carlton Mystique is strengthened.

Mission Statements

Free Help writing Mission Statements
Mission Statements are difficult to write - they should short, clear, vivid, inspiring and concise without using jargon, complicated words or concepts. They are included in documents such as Business Plans and Staff Handbooks and can be described as a cross between a company slogan, or tagline, and an executive summary! Successful Mission Statements are memorable and engaging. A combination of both a company's mission and a company's vision of the future may be included in a Mission Statement. No wonder Mission Statements are hard to write!

Definition of a Mission
A Mission is defined as 'Purpose, reason for being'. Defined simply "Who we are and what we do".

Definition of a Vision
A Vision is defined as 'An Image of the future we seek to create'.

What are Mission Statements? What is the Definition?
A good definition for a Mission Statement is a sentence or short paragraph which is written by a company or business which reflects its core purpose, identity, values and principle business aims.
· It therefore contains important information about a company in a nutshell. This should include the the company mission ( what the company does, its products, its services and its customers) and can include its vision ( the future plans with aims and objectives).

How long are Mission Statements?
A good example is just one sentence or a short paragraph consisting of between two and four sentences.

Who are Mission Statements written for?
These types of Statements are written for customers and employees.

Useful Hints and Tips on How to Write a Mission Statement
· Some hints and tips on How to write a Mission Statement:
· Take your time when writing, its a difficult but very important task, learning how to write one takes time! Above all it must be accurate and concise!
· Get the 'feel' of them by checking out the samples and examples of some big companies
  · Click Sample Mission Statements for this information
· Make short separate lists of the following:
  · Products - Pricing, Quality, Range
  · Services - What you do for your customers and how well you do it!
  · Technology - Your use of Technology
  · People involved in your business
    · Competitors - Your position in the marketplace - and your USP ( Unique Selling Points )
    · Suppliers
    · Customers
    · Employees
    · The Community
  · Your Values and Philosophy
  · Your Vision - future plans with aims and objectives
· Pick out the most important points
· Obtain input from other people and review the corporate examples and samples again
  · List some positive words - power words for your statement
· You will now be in an excellent position and know how to write a Mission statement!
· Put your most important words together which must be combined in one sentence or short paragraph
· You will then have learned How to write a Mission Statement!

Importance of Mission Statements
Their importance should not be underestimated. One small sentence will describe the major function of a company. One short, good paragraph will briefly describe a company, its values, products, USP, services and vision for the future - all of which will convey a highly professional image. All companies change with time and changes should be reflected in and are therefore often reviewed every five years.

Mission Statements
We hope that our definitions, hints and tips will help you to compose a really successful Mission Statement which is suitable for both your associates, customers and employees

Information from Examples Help
Need to write a letter or other business documents? Improve your skills with an example, illustration and specimen. The layout and format of letters are detailed in the free, online Letter Writing presentation. This also includes sections on formal or informal writing, the three Paragraph Format and some tips on Spelling, Punctuation and Grammar. It's free and only takes a couple of minutes to go through and will increase your confidence with this type of task.

Mission Statements
    · How to Write a Mission Statement
    · Helpful hints and tips on writing, creating, building and developing
    · Easy techniques - Samples, Formats, Contents and Example
    · Improve your skills with helpful hints and tips
    · Content, Ideas and Format
    · Free hints and tips
    · The Importance and How to Write
    · Difference between a Mission and Vision Statement
    · Free hints , tips and information from 'Examples Help'

Team Mission Statements

Free Help for creating, building, developing & writing Team Mission Statements
Team Mission Statements can be hard to write - they should short, clear, vivid, inspiring and concise without using jargon, complicated words or concepts! They should include the elements and aspirations of all the people who work in the team. Team Mission Statements can be described as a cross between a slogan, or tagline and an executive summary! Successful Team Mission Statements are memorable and engaging. A combination of both a team's mission and a team's vision of the future may be included in a Team Mission Statement. No wonder Team Mission Statements are hard to write!

Definition of a Mission
Defined as 'Purpose, reason for being'. Defined simply "Who we are and what we do".

Definition of a Vision
A Vision is defined as 'An Image of the future we seek to create'.

Reason for creating & writing Team Mission Statements
The main reason for creating and writing a statement is to ensure that all team members have a clear focus and direction.

What are Team Mission Statements? Definition
A good definition is a sentence or short paragraph which is written by team members which reflects the core purpose, identity, values and principle business aims of the team.
A statement therefore contains important information about the team - in a nutshell. This should include the team mission ( what the team does) and can include the vision of the team ( the future plans with aims and objectives).

How long are Team Mission Statements?
A good statement can be just one sentence or alternatively a short paragraph consisting of between two and four sentences.

Who are Team Mission Statements written for?
They are written and developed for team members and other people within the organisation.

Team Mission Statement examples?
Get the 'feel' of writing statements and check out famous ones used by the biggest companies in the world and then use them as Team Mission Statement examples.

Useful Hints and Tips on How to Write a Team Mission Statement
Some hints and tips on How to write a Team Statement:
· Take your time when writing a Team Statement. Its a hard but very important task, learning how to write a Statement takes time! Above all it must be accurate and concise!
· Creating Team Mission Statements - Make short separate lists of the following:
  · Products - Pricing, Quality, Range
  · Services - What you do for your customers and how well you do it!
  · Technology - Your use of Technology
  · People involved in your business
    · Competitors - Your position in the marketplace - and your USP ( Unique Selling Points )
    · Suppliers
    · Customers
    · Employees
    · The Community
  · Your Values and Philosophy
  · Your Vision - future plans with aims and objectives
· Building & Developing - Pick out the most important points
· Building & Developing - Obtain input from other people
  · Remember the famous acronym:
    · Together
    · Everyone
    · Achieves
    · More
  · List some positive words - power words for your Team statement
· Writing - You will now be in an excellent position and know how to write a Mission statement! Put your most important words together which must be combined in one sentence or short paragraph
· You will then have learned How to write a Team Mission Statement!

Importance of Team Mission Statements
The importance of statements should not be underestimated. Make sure every member of the team is provided with a copy.

Information from Examples Help
Need to write a letter or other business documents? Improve your skills with an example, illustration and specimen. The layout and format of letters are detailed in the free, online Letter Writing presentation. This also includes sections on formal or informal writing, the three Paragraph Format and some tips on Spelling, Punctuation and Grammar. It's free and only takes a couple of minutes to go through and will increase your confidence with this type of task.

Team Mission Statements
    · Free hints , tips and information from 'Examples Help'
    · How to Write a Mission Statement
    · Helpful hints and tips on writing Mission Statements
    · Easy techniques - Samples, Formats, Contents and Example
    · Free hints , tips and information from 'Examples Help'
    · Improve your skills with helpful hints and tips
    · Content, Ideas and Format
    · Free hints and tips
    · The Importance and How to Write a Team Mission Statement
    · Difference between a Mission and Vision Statement
    · Free hints , tips and information from 'Examples Help'

The Mission Statement
The Mission Statements link, for Businesses and Corporations, provides details of the definition and importance of the Mission Statement together with hints and tips explaining how to write a Mission Statement other links provide examples and samples.
Samples and examples from Adidas, Amazon, Apple Computer, Burger King, Coca Cola, Dell, Disney, Ebay, Ford, Ford Motor Company, General Electric, General Motor, Home Depot, IBM, Lowes, McDonalds, Microsoft, Nike, Pepsi, Sony, Starbucks, Toyota, Verizon, Yahoo, Church, School, Family, Adidas, Amazon, Apple Computer, Burger King, Coca Cola, Dell, Disney, Ebay, Ford, Ford Motor Company, General Electric, General Motor, Home Depot, IBM, Lowes, McDonalds, Microsoft, Nike, Pepsi, Sony, Starbucks, Toyota, Verizon and Yahoo.

Examples of Mission Statements
The following are samples and examples used by famous companies - can you identify which company created which?
    · "We will prepare and sell quick service food to fulfil our guest's needs more accurately, quickly, courteously, and in a cleaner environment than our competitors. We will conduct all our business affairs ethically, and with the best employees in the mid-south. We will continue to grow profitably and responsibly, and provide career advancement opportunities for every willing member of our organization."
    · "To make the world's information universally accessible and useful"
    · "To experience the joy of advancing and applying technology for the benefit of the public"
    · "To build a place where people can come to find and discover anything they might want to buy online."
    · "To enhance and integrate our supplier diversity programs into all of our procurement practices and to be an advocate for minority- and women-owned businesses."
    · "To produce high-quality, low cost, easy to use products that incorporate high technology for the individual. We are proving that high technology does not have to be intimidating for non-computer experts."
    · "To be the consumer's first choice for food, delivering products of outstanding quality and great service at a competitive cost through working faster, simpler, and together."

The Vision Statement
The Vision Statement link, for institutions and establishments such as learning and church establishments, provides details of the definition and importance together with hints and tips explaining how to write a Vision Statement.

Mission Statement
    · How to Write a Mission Statement
    · Helpful hints and tips on writing, developing, creating and building
    · Easy techniques - Samples, Formats, Contents and Examples
    · Improve your skills with helpful hints and tips
    · Content, Ideas and Format
    · Free hints and tips
    · The Importance
    · How to Write
    · Difference between a Mission and Vision Statement
    · Examples and samples used by Coca Cola, McDonalds, GEC, GM, Dell, Disney, Ebay, Ford Motor Company, General Electric, General Motor, Home Depot, IBM and Lowes
    · Free hints , tips and information from 'Examples Help'